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SIRHA: “The International Hotel, Catering and Food Trade Exhibition”
"SIRHA" goes international!
Since its creation, the Sirha, the International Hotel, Catering and Food Trade Exhibition set in Lyon-FRANCE has always stated its ambition to become THE trade exhibition for the catering sector. Over the years, it has succeeded in becoming the reference, not-to-be-missed event for professionals of the industry. Today, the Sirha sets the trends for worldwide catering.
Unmatched offering, unique source of inspiration, living notebook for trends, a privileged place for sharing experience, an exceptional scene for the most prestigious international cooking contests, the Sirha has met with well deserved success and is now exported all over the world.
An original and successful recipe
2100 exhibitors and brands (450 international), 6000 chefs from more than 120 countries… All tastes, trends, know-how from the four corners of the planet combine at the Sirha.
The Sirha’s specificity? “Live” demonstrations and tastings, an association never seen before that has Chefs play the role of the best ambassadors for the exhibitors’ latest products and equipment. More than 1200 demonstrations are performed everyday throughout the alleys of the Sirha, enabling visitors to see, touch, taste and even test! An unmatched offering, presented as a premiere to chefs, buyers, wholesalers, decision-makers working in all areas of catering and hotel management, who have travelled from all over the world in order to attend these exceptional business encounters.
The Sirha is also a trade exhibition that addresses the issues of the 3rd millennium. As a sentinel listening to consumers’ needs, seeking to anticipate changes in their requirements, the Sirha has launched over the past years, an active debate on the theme of nutrition together with top specialists worldwide, in particular as part of the international symposium on "Nutrition Pleasure Catering".
Finally, the Sirha also offers a splendid setting for the major international cooking contests it has created, a place where new talents and tastes of the world are revealed. The success encountered was such that it became necessary to create selection events on a continental scale in order to increase the number of countries participating in the Bocuse d'Or and World Pastry Cup, and to increase, if at all possible the standard of these contests.
So this very special recipe has its followers, and Gourmet World Shanghai is one of them, designed so as to offer a unique opportunity to present European products on the booming Asian market.
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Background | SIRHA
